Basics of Typography Optimization in Responsive Website development

You’ll want heard a whole lot about Receptive Web Design (RWD), as it is probably the most talked about topics on the internet nowadays.

Yet , most of the occasions, grids and pictures, fluidity and adaptability grab all the attention and barely any discussion within the typography.

Though it’s among the essentials that demand importance but most designers somehow tend to ignore this element. In this article, my lone focus is certainly on reactive typography in terms of the website design and style.
Content, even though the most vital ingredient of any internet site, blog, forum or service, is its content as well as the way it can be presented. But the focus of designers is mostly online design. This is how the problem occurs.

The adaptable web design already takes care of this aspect to some degree, by which includes some a higher level responsive typography. Yet this cannot be called complete nonetheless it comes full of numerous typographic options. Nevertheless , before we go into the details, let us primary understand what receptive typography is.

What is Receptive Typography?

Receptive typography shows that the text on the site is not only resizable depending upon the screen size of your device, nevertheless is also enhanced in order to increase readability. Currently, we may only employ desktops or perhaps laptops to gain access to internet and browse websites but also make use of tablets and smart phones.

For quite long, the designers had been solely centering on website design produce it functional to the various screen sizes. There has been nearly or little or no effort built to optimize or adapt the information and its business presentation according to the screen size. Responsive typography address this issue, giving an opportunity to designers to experiment with this article also.

Basics of Responsive Typography

The concept of responsive typography works on three basic principles:

Resizable text
Marketing of line length

Whenever you generate any decision about the presentation of text, it obviously begins from the font type. No matter what type of font you are applying, but it’s important to make sure that this can be quickly read. If you would like to keep it very basic, the only alternatives are Serif and Without Serif. Serif is generally intended for headings or titles, while Sans Serif is used for the remainder of the content.
The logic is pretty simple. The Sans Serif font provides you with more freedom to experiment with. Therefore , you can actually use that for the main chunk of the text. The Serif font, according to the designers, is quite significant, thus which makes it a perfect choice for titles.

Resizable Textual content

When choosing the typeface size with regards to the text on your own website, be sure to specify that in the stylesheet according to different screen sizes. Nevertheless how to decide the proper font size is another concern. For this the rule of thumb is usually experiment with you.

Yes, select the font size and assess how it appears to be when you work with a computer’s desktop, a tablet and a smartphone. Remember that people check out their mobile phones from extremely near where as tablet is normally, most of the time, a little bit above the leg when a user is sitting. In short, range matters. If you have a hard time browsing it, boost the font size.

Optimization of Line Amount of time

Optimizing the queue length is pretty an important element. The reason is that a desktop contains a bigger display screen and can adapt to around 75 characters within a line whereas this will demonstrate detrimental to readability on extra small screen size. Although there will be no hard and fast rules, but of course, the size of a collection plays a serious role inside the visibility and readability in the content.
So , choose the length of the line consequently for different equipment and ensure that this does justice with the screen-size as well as the overall website design.


Do not underestimate this aspect of typography. Test out different backgrounds and color clashes before going live and determine the one that looks best. Even though testing, you might realize that something which looks extremely nice over a desktop may not produce similar effect when ever seen over a smartphone or maybe a tablet for the kids.

So , the rule of thumb can be, experiment with as much devices possible when it comes to Responsive Web Design and responsive typography. Buy or perhaps borrow, yet make sure that your solution meets all display screen sizes and looks absolutely amazing.