Basics of Typography Optimization in Responsive Website development

You’ll want heard a whole lot about Receptive Web Design (RWD), as it is one of the talked about subject areas on the internet nowadays.

Nevertheless , most of the times, grids and pictures, fluidity and adaptability grab each of the attention and barely virtually any discussion for the typography.

Though it’s among the essentials that demand importance but the majority of designers for some reason tend to ignore this factor. In this article, my only focus is on reactive typography regarding the website style.
Content, even though the most important ingredient of any internet site, blog, message board or directory, is their content plus the way it is actually presented. However the focus of designers is mostly on the site design. This is how the problem comes up.

The adaptable web design already takes care of this aspect to some extent, by which include some amount of responsive typography. Yet this cannot be called complete but it really comes packed with numerous typographic options. Yet , before we all go into the information, let us first of all understand what responsive typography is.

What is Responsive Typography?

Receptive typography signifies that the text on the webpage is not only resizable depending upon the screen size of the device, yet is also optimized in order to improve readability. Nowadays, we avoid only employ desktops or perhaps laptops to access internet and browse websites but as well make use of tablets and iphones.

For quite long, the designers have already been solely focusing on website design to make it adjustable to the various screen sizes. There has been practically or very little effort made to optimize or adapt this article and its business presentation according to the screen size. Receptive typography the address this issue, giving an opportunity to designers to experiment with a few possibilities also.

Basic Principles of Receptive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Optimization of lines length

Whenever you make any decision about the presentation of text, this obviously starts off from the typeface type. No matter what type of typeface you are using, but it’s important to make sure that a few possibilities can be without difficulty read. If you want to keep it very basic, the only alternatives are Serif and Without Serif. Serif is generally utilized for headings or perhaps titles, while Sans Serif is used for the remainder of the content.
The logic is quite simple. The Sans Serif font provides you with more freedom to experiment with. Therefore , you can actually use it for the main chunk of the text. The Serif typeface, according to the designers, is quite severe, thus which makes it a perfect choice for headings.

Resizable Text

When selecting the typeface size meant for the text with your website, make sure to specify this in the stylesheet according to different display sizes. Nonetheless how to decide the correct font size is another dilemma. For this the rule of thumb is certainly experiment you.

Yes, select the font size and review how it looks when you focus on a computer system, a tablet and a smartphone. Remember that people take a look at their mobile phones from very near while tablet is normally, most of the time, a bit above the knees when a end user is relaxing. In short, length matters. When you have a hard time browsing it, enhance the font size.

Optimization of Line Period

Optimizing the line length is pretty an important element. The reason is that a desktop possesses a bigger screen and can cater to around 75 characters within a line although this will show detrimental to readability on extra small screen-size. Although there are not any hard and fast guidelines, but of course, the length of a line plays a significant role in the visibility and readability for the content.
So , choose the entire line appropriately for different equipment and ensure which it does justice with the screen size as well as the general website design.


Do not take too lightly this facet of typography. Test out different backgrounds and color clashes before going live and determine the one that appears best. Even though testing, you may realize that something that looks extremely nice over a desktop may well not produce precisely the same effect the moment seen on the smartphone or a tablet as an example.

So , the rule of thumb is, experiment with as much devices conceivable when it comes to Reactive Web Design and responsive typography. Buy or borrow, but make sure that your solution suits all display screen sizes and looks absolutely amazing.