Basics of Typography Optimization in Responsive Webdesign

Approach heard a lot about Reactive Web Design (RWD), as it is one of the most talked about subject areas on the net nowadays.

Yet , most of the intervals, grids and images, fluidity and adaptability grab each of the attention and barely virtually any discussion on the typography.

Although it’s one of the essentials that demand importance but many designers mysteriously tend to ignore this aspect. In this write up, my sole focus can be on receptive typography in relation to the website design.
Content, even though the most necessary ingredient of any web page, blog, community forum or index, is it is content as well as the way it is presented. However the focus of designers is mostly on the site design. This is where the problem comes up.

The adaptive web design already takes care of this kind of aspect to some degree, by which include some standard of responsive typography. Yet this cannot be referred to as complete but it comes loaded with numerous typographic options. However , before all of us go into the details, let us first understand what reactive typography is.

What is Reactive Typography?

Receptive typography means that the text online is not only resizable depending upon the screen size of this device, yet is also maximized in order to increase readability. At present, we typically only work with desktops or laptops to access internet and browse websites but also make use of tablets and iphones.

For quite long, the designers are generally solely focusing on website design to make it versatile to the numerous screen sizes. There has been almost or not much effort designed to optimize or adapt the information and its presentation according to the screen size. Receptive typography contact information this issue, giving an opportunity to designers to experiment with a few possibilities also.

Basics of Reactive Typography

The idea of responsive typography works on three basic principles:

Resizable text
Search engine optimization of lines length

Whenever you make any decision about the presentation of text, that obviously starts from the typeface type. Whatever type of font you are using, but it is critical to make sure that the information can be easily read. If you want to keep it very basic, the only choices are Serif and Without Serif. Serif is generally employed for headings or perhaps titles, while Sans Serif is used throughout the content.
The logic is pretty simple. The Sans Serif font gives you more freedom to experiment with. So , you can actually use this for the major chunk for the text. The Serif font, according to the designers, is quite significant, thus so that it is a perfect choice for titles.

Resizable Text

When selecting the font size for the text on your own website, you should definitely specify this in the stylesheet according to different display screen sizes. Nonetheless how to decide the best font size is another question. For this the rule of thumb can be experiment upon you.

Yes, choose the font size and evaluate how it appears to be when you work on a computer’s desktop, a tablet and a smartphone. Do not forget that people look at their mobile phones from extremely near while tablet is definitely, most of the time, somewhat above the knees when a user is resting. In short, distance matters. In case you have a hard time studying it, improve the font size.

Optimization of Line Size

Optimizing the queue length is fairly an important element. The reason is that a desktop contains a bigger display and can accommodate around seventy five characters within a line although this will prove detrimental to readability on extra small screen size. Although there will be no hard and fast rules, but of course, the length of a collection plays a serious role in the visibility and readability of this content.
So , choose the length of the line consequently for different units and ensure which it does rights with the screen-size as well as the overall website design.


Do not undervalue this element of typography. Test out different backgrounds and color contrasts before going live and determine the one that appears best. Whilst testing, you may realize that something which looks incredibly nice over a desktop may well not produce precisely the same effect when ever seen on a smartphone or maybe a tablet for that matter.

So , the rule of thumb is certainly, experiment with numerous devices possible when it comes to Reactive Web Design and responsive typography. Buy or perhaps borrow, but make sure that your solution meets all display sizes and appears absolutely amazing.