Basics of Typography Optimization in Responsive Webdesign

You must have heard a whole lot about Reactive Web Design (RWD), as it is one of the most talked about subject areas on the internet nowadays.

Nevertheless , most of the conditions, grids and images, fluidity and adaptability grab all of the attention and barely any discussion to the typography.

Although it’s among the essentials that demand importance but many designers somehow tend to dismiss this aspect. In this article, my exclusive focus is on receptive typography with regards to the website design and style.
Content, even though the most necessary ingredient of any web page, blog, discussion board or index, is their content plus the way it can be presented. Nevertheless the focus of designers is mostly on the website design. This is how the problem arises.

The adaptive web design previously takes care of this aspect to some degree, by which includes some amount of responsive typography. Yet this kind of cannot be referred to as complete however it comes packed with numerous typographic options. Yet , before we go into the specifics, let us first of all understand what responsive typography is.

What is Responsive Typography?

Reactive typography signifies that the text online is not only resizable depending upon the screen size for the device, nonetheless is also optimized in order to increase readability. Currently, we may only apply desktops or laptops to reach internet and browse websites but also make use of tablets and iphones.

For quite long, the designers have been solely focusing on website design in order to make it adjustable to the various screen sizes. There has been practically or not much effort built to optimize or adapt this and its business presentation according to the display size. Reactive typography details this issue, presenting an opportunity to designers to experiment with this also.

Basics of Reactive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Marketing of line length

Whenever you make any decision about the presentation of text, it obviously starts off from the typeface type. Whatever type of font you are using, but it’s important to make sure that this great article can be conveniently read. If you wish to keep it sensitive, the only selections are Serif and Without Serif. Serif is generally intended for headings or titles, while Sans Serif is used throughout the content.
The logic is quite simple. The Sans Serif font provides you with more freedom to experiment with. So , you can actually use that for the chunk of the text. The Serif typeface, according to the designers, is quite serious, thus so that it is a perfect decision for titles.

Resizable Text

When deciding the font size for the text on your website, ensure that you specify this in the stylesheet according to different display sizes. Although how to decide the right font dimensions are another concern. For this the rule of thumb can be experiment upon you.

Yes, find the font size and review how i think when you focus on a desktop, a tablet and a smartphone. Understand that people check out their cell phones from extremely near where as tablet is certainly, most of the time, a bit above the leg when a end user is relaxing. In short, length matters. Assuming you have a hard time examining it, raise the font size.

Optimization of Line Length of time

Optimizing the line length is very an important aspect. The reason is that a desktop contains a bigger screen and can cater to around seventy five characters within a line although this will establish detrimental to legibility on extra small screen-size. Although there will be no hard and fast rules, but of course, the length of a series plays an important role inside the visibility and readability of your content.
So , choose the entire line accordingly for different units and ensure so it does justice with the screen-size as well as the overall website design.


Do not undervalue this facet of typography. Check different backgrounds and color clashes before going live and make a decision on the one that looks best. While testing, you could realize that something that looks really nice on the desktop may well not produce precisely the same effect when ever seen on a smartphone or possibly a tablet for example.

So , the rule of thumb can be, experiment with as much devices likely when it comes to Receptive Web Design and responsive typography. Buy or perhaps borrow, nevertheless make sure that your solution will fit all display screen sizes and appears absolutely amazing.