Basics of Typography Optimization in Responsive Web page design

You must have heard a lot about Responsive Web Design (RWD), as it is one of the talked about issues on the internet nowadays.

Yet , most of the moments, grids and images, fluidity and adaptability grab every one of the attention and there is barely any discussion around the typography.

Though it’s one of many essentials that demand importance but the majority of designers for some reason tend to ignore this element. In this article, my bottom focus is usually on receptive typography with regards to the website style.
Content, although the most necessary ingredient of any internet site, blog, forum or directory, is their content and the way it is presented. However the focus of designers is mostly online design. This is when the problem comes up.

The adaptive web design currently takes care of this aspect at some level, by which include some standard of responsive typography. Yet this cannot be known as complete but it surely comes packed with numerous typographic options. However , before we all go into the facts, let us initial understand what reactive typography can be.

What is Receptive Typography?

Responsive typography signifies that the text online is not only resizable depending upon the screen size of your device, nonetheless is also optimized in order to improve readability. At present, we can not only use desktops or laptops to gain access to internet and browse websites but also make use of tablets and iphones.

For quite long, the designers are generally solely centering on website design help to make it handy to the various screen sizes. There has been practically or not much effort made to optimize or perhaps adapt a few possibilities and its web meeting according to the screen size. Receptive typography addresses this issue, giving an opportunity to designers to experiment with a few possibilities also.

Basic Principles of Receptive Typography

The idea of responsive typography works on three basic principles:

Resizable text
Marketing of brand length

Whenever you help to make any decision about the presentation of text, that obviously starts from the typeface type. No matter what type of typeface you are applying, but it’s important to make sure that the information can be quickly read. If you want to keep it very basic, the only choices are Serif and Sans Serif. Serif is generally utilized for headings or titles, whereas Sans Serif is used for the rest of the content.
The logic is rather simple. The Sans Serif font will give you more freedom to experiment with. So , you can actually use that for difficulties chunk for the text. The Serif typeface, according to the designers, is quite severe, thus turning it into a perfect decision for titles.

Resizable Textual content

When selecting the typeface size for the text on your website, always specify that in the stylesheet according to different display sizes. Nevertheless how to decide the best font dimensions are another question. For this the rule of thumb is definitely experiment you.

Yes, opt for the font size and analyze how i think when you focus on a personal pc, a tablet and a smartphone. Do not forget that people look at their cell phones from very near where as tablet is definitely, most of the time, slightly above the leg when a end user is relaxing. In short, distance matters. For those who have a hard time browsing it, add to the font size.

Optimization of Line Length

Optimizing the line length is quite an important element. The reason is that a desktop includes a bigger screen and can deal with around seventy five characters in a line while this will establish detrimental to legibility on extra small screen size. Although there are no hard and fast guidelines, but of course, the length of a sections plays an essential role inside the visibility and readability with the content.
Therefore , choose the length of the line accordingly for different units and ensure which it does proper rights with the screen size as well as the total website design.


Do not undervalue this area of typography. Evaluation different backgrounds and color clashes before going live and choose the one that looks best. While testing, you could realize that something that looks extremely nice over a desktop might not produce similar effect the moment seen on the smartphone or maybe a tablet even.

So , the rule of thumb is usually, experiment with as many devices feasible when it comes to Responsive Web Design and responsive typography. Buy or perhaps borrow, nonetheless make sure that the solution matches all display sizes and looks absolutely amazing.