Basics of Typography Optimization in Responsive Web page design

Approach heard a lot about Responsive Web Design (RWD), as it is one of the most talked about issues on the internet nowadays.

Yet , most of the occasions, grids and images, fluidity and flexibility grab each of the attention and there is barely any kind of discussion over the typography.

Even though it’s one of many essentials that demand importance but the majority of designers somehow tend to dismiss this element. In this jot down, my singular focus can be on responsive typography in relation to the website design.
Content, although the most vital ingredient of any web-site, blog, community or index, is the content and the way it truly is presented. But the focus of designers is mostly on the website design. This is when the problem comes up.

The adaptable web design currently takes care of this kind of aspect to some extent, by which includes some amount of responsive typography. Yet this cannot be named complete nonetheless it comes loaded with numerous typographic options. Nevertheless , before we go into the facts, let us first understand what reactive typography is normally.

What is Responsive Typography?

Reactive typography means that the text online is not only resizable depending upon the screen size within the device, although is also improved in order to boost readability. Nowadays, we may only use desktops or perhaps laptops to gain access to internet and browse websites but as well make use of tablets and iphones.

For quite long, the designers have been solely concentrating on website design in order to make it sufficiently flexible to the several screen sizes. There has been almost or hardly any effort designed to optimize or perhaps adapt a few possibilities and its appearance according to the screen size. Receptive typography addresses this issue, presenting an opportunity to designers to experiment with the content also.

Basic Principles of Responsive Typography

The concept of responsive typography works on three basic principles:

Resizable text
Optimization of set length

Whenever you generate any decision about the presentation of text, that obviously begins from the typeface type. Whatever type of typeface you are employing, but it is critical to make sure that this content can be conveniently read. If you want to keep it sensitive, the only alternatives are Serif and Without Serif. Serif is generally used for headings or titles, although Sans Serif is used for the rest of the content.
The logic is rather simple. The Sans Serif font provides you with more liberty to experiment with. Therefore , you can actually use that for the main chunk of this text. The Serif typeface, according to the designers, is quite critical, thus making it a perfect choice for titles.

Resizable Textual content

When selecting the typeface size just for the text on your own website, ensure that you specify it in the stylesheet according to different screen sizes. Nonetheless how to decide the right font dimensions are another problem. For this the rule of thumb can be experiment with you.

Yes, pick the font size and evaluate how it looks when you work on a desktop, a tablet and a smartphone. Understand that people take a look at their mobile phones from very near while tablet can be, most of the time, a bit above the leg when a consumer is resting. In short, length matters. Should you have a hard time studying it, enhance the font size.

Optimization of Line Length

Optimizing the line length is pretty an important aspect. The reason is that a desktop provides a bigger screen and can adapt to around 75 characters in a line whereas this will confirm detrimental to readability on extra small screen-size. Although there are not any hard and fast rules, but of course, the size of a sections plays a significant role inside the visibility and readability of the content.
So , choose the length of the line consequently for different units and ensure so it does justice with the screen-size as well as the general website design.


Do not take too lightly this aspect of typography. Evaluation different backgrounds and color clashes before going live and make a decision on the one that appears best. Whilst testing, you could realize that something which looks really nice on the desktop might not exactly produce the same effect when seen on a smartphone or a tablet either.

So , the rule of thumb is usually, experiment with as many devices likely when it comes to Reactive Web Design and responsive typography. Buy or borrow, but make sure that the solution works with all display sizes and appears absolutely amazing.