Basics of Typography Optimization in Responsive Web development

You must have heard a whole lot about Receptive Web Design (RWD), as it is one of the talked about subject areas on the internet nowadays.

Nevertheless , most of the conditions, grids and images, fluidity and adaptability grab each of the attention and barely virtually any discussion in the typography.

Even though it’s one of the essentials that demand importance but most designers for some reason tend to ignore this element. In this jot down, my sole focus can be on reactive typography in terms of the website style.
Content, even though the most necessary ingredient of any internet site, blog, community or service, is the content as well as the way it is presented. However the focus of designers is mostly online design. This is where the problem comes up.

The adaptive web design previously takes care of this aspect to some degree, by including some amount of responsive typography. Yet this cannot be referred to as complete however it comes packed with numerous typographic options. However , before we all go into the specifics, let us first of all understand what responsive typography is definitely.

What is Receptive Typography?

Responsive typography means that the text on the site is not only resizable depending upon the screen size in the device, but is also maximized in order to boost readability. At present, we typically only employ desktops or laptops to reach internet and browse websites but also make use of tablets and androids.

For quite long, the designers are generally solely centering on website design produce it handy to the numerous screen sizes. There has been almost or very little effort built to optimize or perhaps adapt a few possibilities and its demo according to the screen size. Receptive typography address this issue, presenting an opportunity to designers to experiment with this also.

Basic Principles of Responsive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Optimization of set length

Whenever you produce any decision about the presentation of text, it obviously starts off from the font type. Whatever type of font you are applying, but you need to make sure that this great article can be quickly read. If you would like to keep it very basic, the only alternatives are Serif and Sans Serif. Serif is generally employed for headings or titles, although Sans Serif is used for the rest of the content.
The logic is quite simple. The Sans Serif font will give you more freedom to experiment with. So , you can actually use it for difficulties chunk of the text. The Serif font, according to the designers, is quite significant, thus rendering it a perfect choice for headings.

Resizable Text message

When choosing the typeface size meant for the text with your website, make sure to specify that in the stylesheet according to different display sizes. Nonetheless how to decide the correct font dimensions are another dilemma. For this the rule of thumb is definitely experiment you.

Yes, opt for the font size and review how it appears to be when you work with a desktop, a tablet and a smartphone. Keep in mind that people look at their cellular phones from incredibly near while tablet can be, most of the time, a little bit above the leg when a end user is resting. In short, distance matters. Should you have a hard time browsing it, add to the font size.

Optimization of Line Proportions

Optimizing the line length is quite an important feature. The reason is that a desktop has a bigger screen and can support around 75 characters within a line whereas this will verify detrimental to readability on extra small screen-size. Although there are no hard and fast rules, but of course, the length of a tier plays a serious role in the visibility and readability for the content.
So , choose the length of the line consequently for different gadgets and ensure that it does justice with the screen-size as well as the total website design.


Do not undervalue this area of typography. Test out different backgrounds and color contrasts before going live and decide on the one that looks best. While testing, you may realize that something that looks extremely nice on the desktop might not exactly produce similar effect when ever seen on the smartphone or maybe a tablet even.

So , the rule of thumb is certainly, experiment with as much devices conceivable when it comes to Receptive Web Design and responsive typography. Buy or borrow, nonetheless make sure that the solution works with all display screen sizes and appears absolutely amazing.