Basics of Typography Optimization in Responsive Web development

You’ll want heard a lot about Receptive Web Design (RWD), as it is one of the talked about issues on the net nowadays.

Nevertheless , most of the moments, grids and pictures, fluidity and adaptability grab all the attention and barely any discussion in the typography.

Although it’s one of the essentials that demand importance but most designers in some way tend to ignore this feature. In this write up, my only focus is certainly on receptive typography regarding the website style.
Content, although the most important ingredient of any website, blog, community forum or service, is it is content and the way it really is presented. However the focus of designers is mostly on the site design. This is where the problem occurs.

The adaptive web design already takes care of this kind of aspect at some level, by which includes some level of responsive typography. Yet this kind of cannot be referred to as complete however it comes loaded with numerous typographic options. Nevertheless , before we go into the details, let us 1st understand what receptive typography is usually.

What is Responsive Typography?

Receptive typography means that the text online is not only resizable depending upon the screen size for the device, nonetheless is also improved in order to increase readability. Today, we no longer only employ desktops or perhaps laptops gain access to internet and browse websites but as well make use of tablets and iphones.

For quite long, the designers had been solely centering on website design help to make it adjustable to the various screen sizes. There has been almost or little or no effort made to optimize or adapt this great article and its display according to the display size. Receptive typography tackles this issue, giving an opportunity to designers to experiment with this great article also.

Basic Principles of Responsive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Marketing of path length

Whenever you help to make any decision about the presentation of text, that obviously begins from the font type. Regardless of what type of font you are utilizing, but it’s important to make sure that this article can be conveniently read. If you want to keep it very basic, the only selections are Serif and Sans Serif. Serif is generally used for headings or perhaps titles, whereas Sans Serif is used throughout the content.
The logic is rather simple. The Sans Serif font provides you with more freedom to experiment with. So , you can actually use this for the chunk of the text. The Serif typeface, according to the designers, is quite significant, thus making it a perfect choice for titles.

Resizable Text

When choosing the font size with respect to the text on your own website, ensure that you specify this in the stylesheet according to different display sizes. Nevertheless how to decide the right font dimensions are another dilemma. For this the rule of thumb is experiment on you.

Yes, opt for the font size and evaluate how it appears to be when you focus on a computer system, a tablet and a smartphone. Understand that people look at their cellular phones from very near where as tablet can be, most of the time, somewhat above the knee when a end user is sitting down. In short, length matters. When you have a hard time examining it, increase the font size.

Optimization of Line Distance

Optimizing the line length is fairly an important feature. The reason is that a desktop includes a bigger display and can allow for around seventy five characters within a line whereas this will prove detrimental to readability on extra small screen-size. Although there are not any hard and fast guidelines, but of course, the length of a range plays an important role inside the visibility and readability with the content.
Therefore , choose the length of the line appropriately for different products and ensure it does rights with the screen-size as well as the overall website design.


Do not undervalue this aspect of typography. Check different backgrounds and color contrasts before going live and determine the one that appears best. While testing, you could realize that something which looks really nice on a desktop might not exactly produce the same effect the moment seen on a smartphone or a tablet for example.

So , the rule of thumb can be, experiment with numerous devices feasible when it comes to Reactive Web Design and responsive typography. Buy or borrow, nonetheless make sure that the solution works with all screen sizes and looks absolutely amazing.