Basic Principles of Typography Optimization in Responsive Website development

Approach heard a lot about Responsive Web Design (RWD), as it is probably the most talked about matters on the internet nowadays.

Nevertheless , most of the situations, grids and images, fluidity and adaptability grab all of the attention and there is barely any kind of discussion within the typography.

Although it’s among the essentials that demand importance but most designers in some manner tend to ignore this feature. In this article, my singular focus is normally on receptive typography with regards to the website design.
Content, even though the most vital ingredient of any webpage, blog, discussion board or directory website, is its content as well as the way it truly is presented. But the focus of designers is mostly on the website design. This is when the problem comes up.

The adaptive web design previously takes care of this aspect to some extent, by which includes some degree of responsive typography. Yet this cannot be named complete but it really comes full of numerous typographic options. Nevertheless , before all of us go into the facts, let us initial understand what responsive typography is certainly.

What is Reactive Typography?

Responsive typography means that the text on the website is not only resizable depending upon the screen size on the device, yet is also optimized in order to boost readability. Currently, we avoid only work with desktops or perhaps laptops to gain access to internet and browse websites but likewise make use of tablets and iphones.

For quite long, the designers have been completely solely centering on website design to make it convenient to the several screen sizes. There has been almost or hardly any effort designed to optimize or perhaps adapt a few possibilities and its demo according to the screen size. Responsive typography includes this issue, giving an opportunity to designers to experiment with this great article also.

Basics of Reactive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Marketing of tier length

Whenever you help to make any decision about the presentation of text, it obviously starts off from the font type. Whatever type of font you are using, but it’s important to make sure that this great article can be quickly read. If you want to keep it very basic, the only options are Serif and Sans Serif. Serif is generally used for headings or titles, although Sans Serif is used for the remainder of the content.
The logic is very simple. The Sans Serif font gives you more liberty to experiment with. So , you can actually use that for the chunk on the text. The Serif typeface, according to the designers, is quite severe, thus making it a perfect choice for headings.

Resizable Text

When selecting the typeface size with respect to the text on your own website, ensure that you specify it in the stylesheet according to different display sizes. But how to decide the right font size is another concern. For this the rule of thumb is experiment upon you.

Yes, choose the font size and evaluate how i think when you work with a computer system, a tablet and a smartphone. Keep in mind that people take a look at their mobile phones from very near where as tablet is definitely, most of the time, a little bit above the leg when a end user is sitting down. In short, distance matters. For those who have a hard time studying it, improve the font size.

Optimization of Line Period

Optimizing the line length is pretty an important feature. The reason is that a desktop contains a bigger display and can accommodate around 75 characters in a line while this will verify detrimental to legibility on extra small screen size. Although there will be no hard and fast rules, but of course, the length of a brand plays an essential role inside the visibility and readability of your content.
So , choose the entire line accordingly for different devices and ensure so it does justice with the screen size as well as the total website design.


Do not undervalue this area of typography. Check different backgrounds and color clashes before going live and make a decision on the one that looks best. When testing, you might realize that a thing that looks incredibly nice on the desktop may well not produce the same effect when seen over a smartphone or maybe a tablet for example.

So , the rule of thumb can be, experiment with as much devices conceivable when it comes to Reactive Web Design and responsive typography. Buy or borrow, although make sure that your solution works with all display screen sizes and looks absolutely amazing.