Basic Principles of Typography Optimization in Responsive Webdesign

You’ll want heard a whole lot about Responsive Web Design (RWD), as it is one of the talked about issues on the net nowadays.

Yet , most of the intervals, grids and images, fluidity and flexibility grab all the attention and there is barely any kind of discussion on the typography.

Even though it’s among the essentials that demand importance but the majority of designers in some way tend to dismiss this feature. In this article, my bottom focus is on reactive typography in connection with the website design and style.
Content, although the most essential ingredient of any site, blog, community or directory site, is the content plus the way it truly is presented. However the focus of designers is mostly on the website design. That’s where the problem takes place.

The adaptive web design previously takes care of this aspect to some extent, by which includes some standard of responsive typography. Yet this kind of cannot be called complete however it comes loaded with numerous typographic options. Yet , before we go into the facts, let us initially understand what reactive typography is.

What is Reactive Typography?

Responsive typography ensures that the text on the site is not only resizable depending upon the screen size for the device, yet is also improved in order to boost readability. Nowadays, we can not only work with desktops or perhaps laptops to locate internet and browse websites but also make use of tablets and smart phones.

For quite long, the designers had been solely centering on website design help to make it adaptable to the several screen sizes. There has been practically or hardly any effort designed to optimize or adapt this and its demo according to the display size. Receptive typography the address this issue, presenting an opportunity to designers to experiment with this great article also.

Basic Principles of Receptive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Search engine optimization of series length

Whenever you produce any decision about the presentation of text, this obviously starts from the font type. Whatever type of typeface you are utilizing, but it is critical to make sure that the content can be very easily read. If you want to keep it sensitive, the only choices are Serif and Sans Serif. Serif is generally intended for headings or perhaps titles, while Sans Serif is used for the remainder of the content.
The logic is rather simple. The Sans Serif font provides you with more liberty to experiment with. So , you can actually use it for the top chunk on the text. The Serif typeface, according to the designers, is quite serious, thus rendering it a perfect decision for headings.

Resizable Text message

When deciding the typeface size with respect to the text on your website, be sure you specify this in the stylesheet according to different display screen sizes. But how to decide the correct font dimensions are another problem. For this the rule of thumb is certainly experiment with you.

Yes, choose the font size and assess how i think when you work with a computer system, a tablet and a smartphone. Keep in mind that people take a look at their cell phones from extremely near while tablet is usually, most of the time, somewhat above the knee when a customer is seated. In short, length matters. For those who have a hard time studying it, add to the font size.

Optimization of Line Size

Optimizing the line length is very an important aspect. The reason is that a desktop includes a bigger display and can cater to around 75 characters in a line although this will confirm detrimental to legibility on extra small screen-size. Although there are no hard and fast guidelines, but of course, the size of a range plays an important role inside the visibility and readability of the content.
Therefore , choose the length of the line consequently for different units and ensure that it does rights with the screen size as well as the general website design.


Do not undervalue this part of typography. Test out different backgrounds and color clashes before going live and make a decision on the one that looks best. When testing, you could realize that something which looks incredibly nice over a desktop may not produce similar effect when seen on the smartphone or maybe a tablet for example.

So , the rule of thumb can be, experiment with as much devices conceivable when it comes to Reactive Web Design and responsive typography. Buy or borrow, although make sure that your solution works with all screen sizes and appears absolutely amazing.