Basic Principles of Typography Optimization in Responsive Webdesign

Approach heard a whole lot about Responsive Web Design (RWD), as it is one of the most talked about topics on the internet nowadays.

However , most of the situations, grids and images, fluidity and adaptability grab all the attention and there is barely any kind of discussion to the typography.

Though it’s among the essentials that demand importance but many designers for some reason tend to disregard this factor. In this jot down, my singular focus is on receptive typography pertaining to the website design and style.
Content, even though the most important ingredient of any webpage, blog, message board or directory website, is its content and the way it is actually presented. However the focus of designers is mostly on the site design. This is when the problem arises.

The adaptable web design already takes care of this kind of aspect at some level, by which include some degree of responsive typography. Yet this kind of cannot be called complete but it really comes full of numerous typographic options. Yet , before we go into the information, let us initially understand what responsive typography is certainly.

What is Responsive Typography?

Responsive typography signifies that the text on the website is not only resizable depending upon the screen size of this device, nonetheless is also optimized in order to improve readability. Currently, we have a tendency only make use of desktops or perhaps laptops to get into internet and browse websites but as well make use of tablets and smart phones.

For quite long, the designers have been solely focusing on website design help to make it adjustable to the several screen sizes. There has been practically or little or no effort designed to optimize or adapt this article and its business presentation according to the display size. Responsive typography tackles this issue, presenting an opportunity to designers to experiment with this content also.

Basics of Responsive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Search engine optimization of line length

Whenever you produce any decision about the presentation of text, this obviously starts from the font type. Whatever type of typeface you are using, but it is critical to make sure that a few possibilities can be easily read. If you wish to keep it very basic, the only options are Serif and Sans Serif. Serif is generally used for headings or perhaps titles, although Sans Serif is used for the remainder of the content.
The logic is fairly simple. The Sans Serif font gives you more freedom to experiment with. Therefore , you can actually use it for the main chunk for the text. The Serif typeface, according to the designers, is quite severe, thus so that it is a perfect decision for titles.

Resizable Text message

When deciding the typeface size for the purpose of the text on your website, make sure you specify this in the stylesheet according to different display screen sizes. Although how to decide the best font dimensions are another question. For this the rule of thumb is experiment for you.

Yes, choose the font size and evaluate how it looks when you work with a personal pc, a tablet and a smartphone. Do not forget that people look at their cell phones from extremely near where as tablet is definitely, most of the time, somewhat above the knee when a user is sitting. In short, range matters. If you have a hard time browsing it, increase the font size.

Optimization of Line Length

Optimizing the line length is fairly an important aspect. The reason is that a desktop provides a bigger display and can adapt to around 75 characters within a line while this will show detrimental to readability on extra small screen size. Although there are no hard and fast guidelines, but of course, the size of a line plays a serious role in the visibility and readability for the content.
Therefore , choose the entire line consequently for different products and ensure it does rights with the screen-size as well as the general website design.


Do not take too lightly this part of typography. Test different backgrounds and color contrasts before going live and make a decision on the one that appears best. Whilst testing, you could realize that a thing that looks extremely nice on the desktop might not produce a similar effect when seen on the smartphone or possibly a tablet for that matter.

So , the rule of thumb is usually, experiment with several devices practical when it comes to Responsive Web Design and responsive typography. Buy or perhaps borrow, although make sure that your solution fits all screen sizes and looks absolutely amazing.