Basic Principles of Typography Optimization in Responsive Web page design

You’ll want heard a lot about Responsive Web Design (RWD), as it is one of the most talked about issues on the net nowadays.

Yet , most of the intervals, grids and images, fluidity and adaptability grab each of the attention and barely any discussion around the typography.

Though it’s among the essentials that demand importance but most designers in some manner tend to ignore this factor. In this write up, my exclusive focus is on receptive typography with regards to the website style.
Content, even though the most important ingredient of any internet site, blog, community or website directory, is its content and the way it truly is presented. But the focus of designers is mostly online design. This is how the problem arises.

The adaptive web design previously takes care of this aspect to some extent, by which include some level of responsive typography. Yet this cannot be named complete nonetheless it comes loaded with numerous typographic options. Yet , before we go into the particulars, let us primary understand what reactive typography is.

What is Responsive Typography?

Receptive typography ensures that the text on the website is not only resizable depending upon the screen size on the device, although is also maximized in order to improve readability. At present, we typically only work with desktops or perhaps laptops to gain access to internet and browse websites but likewise make use of tablets and androids.

For quite long, the designers have been solely focusing on website design to make it extremely versatile to the various screen sizes. There has been almost or almost no effort made to optimize or perhaps adapt the content and its introduction according to the screen size. Receptive typography deals with this issue, presenting an opportunity to designers to experiment with a few possibilities also.

Basics of Reactive Typography

The concept of responsive typography works on 3 basic principles:

Resizable text
Optimization of tier length

Whenever you produce any decision about the presentation of text, it obviously starts from the font type. Whatever type of font you are employing, but it is critical to make sure that the content can be without difficulty read. If you wish to keep it sensitive, the only selections are Serif and Without Serif. Serif is generally utilized for headings or perhaps titles, whereas Sans Serif is used for the remainder of the content.
The logic is fairly simple. The Sans Serif font gives you more freedom to experiment with. Therefore , you can actually use that for the top chunk with the text. The Serif font, according to the designers, is quite significant, thus rendering it a perfect choice for headings.

Resizable Text message

When determining the font size with regards to the text on your website, make sure you specify it in the stylesheet according to different screen sizes. Yet how to decide the right font size is another concern. For this the rule of thumb can be experiment on you.

Yes, pick the font size and evaluate how it looks when you work with a computer’s desktop, a tablet and a smartphone. Do not forget that people check out their cellular phones from extremely near where as tablet is usually, most of the time, a little above the leg when a individual is relaxing. In short, distance matters. Should you have a hard time browsing it, improve the font size.

Optimization of Line Period

Optimizing the queue length is fairly an important factor. The reason is that a desktop possesses a bigger screen and can hold around seventy five characters within a line whereas this will demonstrate detrimental to legibility on extra small screen size. Although there are no hard and fast guidelines, but of course, the length of a lines plays an essential role in the visibility and readability with the content.
Therefore , choose the length of the line accordingly for different equipment and ensure that it does proper rights with the screen-size as well as the total website design.


Do not take too lightly this aspect of typography. Test different backgrounds and color contrasts before going live and select the one that looks best. Whilst testing, you may realize that something that looks extremely nice on a desktop may not produce precisely the same effect once seen on the smartphone or possibly a tablet for instance.

So , the rule of thumb is definitely, experiment with as many devices feasible when it comes to Responsive Web Design and responsive typography. Buy or perhaps borrow, although make sure that the solution suits all display sizes and appears absolutely amazing.