Basic Principles of Typography Optimization in Responsive Web page design

You must have heard a lot about Reactive Web Design (RWD), as it is one of the talked about issues on the internet nowadays.

Nevertheless , most of the situations, grids and images, fluidity and flexibility grab all of the attention and there is barely any discussion around the typography.

Although it’s one of many essentials that demand importance but most designers for some reason tend to ignore this feature. In this jot down, my main focus can be on receptive typography with regards to the website design and style.
Content, although the most necessary ingredient of any website, blog, online community or submission site, is their content plus the way it is actually presented. Nevertheless the focus of designers is mostly online design. That’s where the problem arises.

The adaptive web design previously takes care of this aspect at some level, by which includes some amount of responsive typography. Yet this kind of cannot be named complete however it comes full of numerous typographic options. Nevertheless , before all of us go into the facts, let us 1st understand what responsive typography is usually.

What is Reactive Typography?

Receptive typography signifies that the text online is not only resizable depending upon the screen size within the device, but is also enhanced in order to increase readability. Nowadays, we tend only employ desktops or perhaps laptops to reach internet and browse websites but likewise make use of tablets and smart phones.

For quite long, the designers had been solely concentrating on website design help to make it functional to the different screen sizes. There has been almost or very little effort made to optimize or adapt this content and its presentation according to the screen size. Reactive typography tackles this issue, giving an opportunity to designers to experiment with this content also.

Basics of Responsive Typography

The concept of responsive typography works on three basic principles:

Resizable text
Optimization of sections length

Whenever you make any decision about the presentation of text, it obviously starts off from the typeface type. Regardless of what type of typeface you are applying, but you will need to make sure that the content can be easily read. If you wish to keep it sensitive, the only choices are Serif and Sans Serif. Serif is generally used for headings or titles, whereas Sans Serif is used for the remainder of the content.
The logic is fairly simple. The Sans Serif font will give you more liberty to experiment with. So , you can actually use it for the top chunk with the text. The Serif font, according to the designers, is quite serious, thus making it a perfect decision for headings.

Resizable Textual content

When deciding the typeface size with respect to the text on your own website, make sure to specify this in the stylesheet according to different display screen sizes. Nonetheless how to decide the right font size is another issue. For this the rule of thumb is definitely experiment for you.

Yes, pick the font size and assess how it looks when you focus on a personal pc, a tablet and a smartphone. Keep in mind that people look at their mobile phones from incredibly near where as tablet can be, most of the time, a little bit above the knees when a end user is sitting down. In short, distance matters. For those who have a hard time browsing it, improve the font size.

Optimization of Line Time-span

Optimizing the line length is rather an important factor. The reason is that a desktop includes a bigger screen and can adapt to around seventy five characters within a line whereas this will establish detrimental to readability on extra small screen-size. Although there are not any hard and fast rules, but of course, the size of a series plays an essential role inside the visibility and readability in the content.
So , choose the entire line appropriately for different gadgets and ensure that it does rights with the screen size as well as the overall website design.


Do not underestimate this aspect of typography. Test out different backgrounds and color contrasts before going live and make a decision on the one that looks best. Even though testing, you might realize that something which looks incredibly nice on the desktop may well not produce a similar effect once seen on the smartphone or possibly a tablet either.

So , the rule of thumb is usually, experiment with as many devices feasible when it comes to Reactive Web Design and responsive typography. Buy or borrow, although make sure that your solution fits all display sizes and appears absolutely amazing.