Basic Principles of Typography Optimization in Responsive Web development

You must have heard a whole lot about Receptive Web Design (RWD), as it is one of the most talked about matters on the net nowadays.

Nevertheless , most of the days, grids and images, fluidity and flexibility grab all of the attention and there is barely virtually any discussion around the typography.

Though it’s one of many essentials that demand importance but the majority of designers mysteriously tend to dismiss this aspect. In this write up, my single focus is on receptive typography in connection with the website design.
Content, although the most essential ingredient of any site, blog, online community or index, is their content as well as the way it can be presented. Nevertheless the focus of designers is mostly on the website design. This is where the problem takes place.

The adaptive web design currently takes care of this aspect at some level, by including some level of responsive typography. Yet this cannot be named complete however it comes packed with numerous typographic options. Nevertheless , before we go into the details, let us initial understand what receptive typography is usually.

What is Receptive Typography?

Responsive typography signifies that the text on the webpage is not only resizable depending upon the screen size with the device, but is also optimized in order to increase readability. At present, we tend only apply desktops or laptops to locate internet and browse websites but likewise make use of tablets and smart phones.

For quite long, the designers have been completely solely concentrating on website design help to make it convenient to the several screen sizes. There has been almost or little or no effort made to optimize or perhaps adapt a few possibilities and its display according to the screen size. Reactive typography details this issue, presenting an opportunity to designers to experiment with the information also.

Basics of Responsive Typography

The concept of responsive typography works on three basic principles:

Resizable text
Search engine optimization of series length

Whenever you make any decision about the presentation of text, that obviously begins from the typeface type. Whatever type of typeface you are using, but it is critical to make sure that this can be quickly read. If you want to keep it sensitive, the only choices are Serif and Sans Serif. Serif is generally employed for headings or titles, although Sans Serif is used throughout the content.
The logic is fairly simple. The Sans Serif font gives you more liberty to experiment with. So , you can actually use it for difficulties chunk within the text. The Serif font, according to the designers, is quite serious, thus turning it into a perfect decision for headings.

Resizable Text

When selecting the font size intended for the text in your website, ensure that you specify it in the stylesheet according to different screen sizes. Nonetheless how to decide the correct font dimensions are another problem. For this the rule of thumb is experiment for you.

Yes, find the font size and review how it appears to be when you focus on a computer’s desktop, a tablet and a smartphone. Understand that people look at their mobile phones from extremely near where as tablet can be, most of the time, slightly above the knees when a end user is sitting. In short, distance matters. Should you have a hard time reading it, boost the font size.

Optimization of Line Amount of time

Optimizing the line length is pretty an important factor. The reason is that a desktop possesses a bigger display and can provide around seventy five characters within a line although this will prove detrimental to legibility on extra small screen size. Although there are no hard and fast rules, but of course, the length of a series plays an important role in the visibility and readability of the content.
Therefore , choose the entire line consequently for different products and ensure it does proper rights with the screen size as well as the overall website design.


Do not underestimate this area of typography. Check different backgrounds and color contrasts before going live and determine the one that looks best. Even though testing, you might realize that a thing that looks extremely nice on a desktop may not produce precisely the same effect the moment seen on a smartphone or possibly a tablet for instance.

So , the rule of thumb is, experiment with numerous devices feasible when it comes to Responsive Web Design and responsive typography. Buy or perhaps borrow, but make sure that the solution works with all display screen sizes and looks absolutely amazing.