Basics of Typography Optimization in Responsive Website creation

You must have heard a whole lot about Reactive Web Design (RWD), as it is one of the talked about topics on the net nowadays.

However , most of the conditions, grids and pictures, fluidity and adaptability grab each of the attention and there is barely any kind of discussion at the typography.

Though it’s one of the essentials that demand importance but the majority of designers in some way tend to dismiss this aspect. In this article, my main focus is on receptive typography in terms of the website style.
Content, although the most essential ingredient of any internet site, blog, discussion board or directory website, is the content plus the way it is presented. However the focus of designers is mostly on the site design. This is when the problem comes up.

The adaptive web design currently takes care of this aspect at some level, by including some level of responsive typography. Yet this kind of cannot be known as complete nonetheless it comes full of numerous typographic options. Yet , before we all go into the information, let us first of all understand what responsive typography is usually.

What is Reactive Typography?

Reactive typography shows that the text on the website is not only resizable depending upon the screen size belonging to the device, nonetheless is also maximized in order to boost readability. Nowadays, we typically only employ desktops or laptops to gain access to internet and browse websites but also make use of tablets and smart phones.

For quite long, the designers have been solely centering on website design produce it flexible to the different screen sizes. There has been almost or very little effort designed to optimize or adapt this content and its presentation according to the display size. Reactive typography tackles this issue, giving an opportunity to designers to experiment with this content also.

Basics of Reactive Typography

The concept of responsive typography works on 3 basic principles:

Resizable text
Optimization of set length

Whenever you make any decision about the presentation of text, that obviously begins from the font type. Regardless of what type of typeface you are utilizing, but you will need to make sure that this great article can be easily read. If you need to keep it sensitive, the only selections are Serif and Sans Serif. Serif is generally utilized for headings or titles, whereas Sans Serif is used for the rest of the content.
The logic is fairly simple. The Sans Serif font gives you more freedom to experiment with. Therefore , you can actually use that for difficulties chunk of your text. The Serif font, according to the designers, is quite severe, thus rendering it a perfect choice for headings.

Resizable Text

When choosing the typeface size for the text on your website, be sure you specify it in the stylesheet according to different display sizes. But how to decide the proper font dimensions are another dilemma. For this the rule of thumb is certainly experiment for you.

Yes, find the font size and assess how it looks when you work on a personal pc, a tablet and a smartphone. Remember that people take a look at their cell phones from very near where as tablet can be, most of the time, somewhat above the knees when a consumer is resting. In short, length matters. Assuming you have a hard time examining it, enhance the font size.

Optimization of Line Distance

Optimizing the line length is quite an important factor. The reason is that a desktop provides a bigger screen and can accommodate around 75 characters within a line whereas this will confirm detrimental to readability on extra small screen-size. Although there are not any hard and fast rules, but of course, the length of a tier plays an important role inside the visibility and readability from the content.
So , choose the length of the line consequently for different products and ensure so it does rights with the screen-size as well as the total website design.


Do not underestimate this part of typography. Check different backgrounds and color contrasts before going live and select the one that looks best. Although testing, you may realize that something which looks extremely nice over a desktop might not exactly produce precisely the same effect the moment seen over a smartphone or a tablet for that matter.

So , the rule of thumb is definitely, experiment with numerous devices likely when it comes to Receptive Web Design and responsive typography. Buy or borrow, although make sure that the solution fits all display screen sizes and appears absolutely amazing.